logos and labels

some really cool things out there, but after a little while a lot of it blends together, and it all ends up looking the same.

these were the introductory quotes in a series of two books on building a brand/visual identity

"there are two things upon which success under all circumstances rests. The one is that purpose and goal of the activity have been correctly defined, and the other is to find the correct actions towards that goal."

"Your values will be also determined by the nature of objects you most often conceptualize, for the soul takes its color form the imagination."
Marcus Aurelius

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